Skip
StyleShifter2

Avantex Fashion Pitch

PRESENTATION

More than ever, the fashion industry needs visionary talents to reinvent itself.
At the crossroads of fashion, technological innovation, and environmental sustainability, Avantex Fashion Pitch highlights, supports and rewards entrepreneurs who are transforming fashion.

AVANTEX FASHION PITCH MANIFESTO

Avantex focuses on innovative companies and startups that bring concrete solutions to the environmental, social, economic and systemic challenges of the fashion industry.

The competition is open to applicants from all backgrounds.
Avantex Fashion Pitch selects finalist companies based on the quality of their value proposition and achievements, ensuring strong diversity at every edition.

Avantex Fashion Pitch celebrates the spirit of sharing and entrepreneurship that enables adaptation and transformation when needed.

Born at the heart of a major apparel sourcing platform, Avantex Fashion Pitch directly opens the way to the market and to industrial partnerships, connecting winners to Messe Frankfurt’s global network of professional trade fairs.
Avantex Fashion Pitch positions itself as an international, forward-looking event driving the next wave of disruption in fashion and technology through industrial credibility, business opportunities, and a global network.

GarmentBy2

WHY PARTICIPATE?

Avantex Fashion Pitch rewards the most innovative projects in fashion and textiles.
Organized by Avantex Paris, the international trade fair for advanced and sustainable fashion innovation, the event offers finalist startups international visibility among investors, professionals, and the media — as well as a Grand Prize awarded to the competition winner.

Learn more about Avantex Paris

WHO CAN PARTICIPATE?

The competition is open to three categories of innovative project leaders in the field of fashion and textiles:

Innovations in the fashion sector selected on the basis of three criteria

  • the ingenuity of the project
  • the socio-environmental impact in the sector
  • the economic potential

Innovative textiles and flexible materials selected on the basis of three criteria

  • stylistic interest
  • ecological performance
  • the level of innovation and expertise invested in the product

Development of innovative fashion products and services on a B2B or B2B2C model, evaluated according to four criteria:

  • stylistic interest;
  • ecological performance
  • originality and new know-how involved in the product/service
  • degree of innovation demonstrated by the product/service
  • a target market that is primarily or exclusively professional

Deadline for applications: July 15, 2026
Announcement of finalists: July 22, 2026
Final: September 2026

The Avantex Fashion Pitch' Grand Prize

mf

From MESSE FRANKFURT FRANCE

 
 
 
 
 
  • A  startup booth (6sqm) worth 2800€ at the Avantex show following the competition
  • An endowment of €1000 (euros) from Messe Franckfurt France
  • Production of a video presentation
  • A mention in the Newsletter post fairs (about 60k subscribers)
  • Depending on the wining project, a highlighting of the project on the Trend Forum
  • A financial allocation proportional to the investment of the sponsors
ifa

From IFA PARIS

IFA Paris offers the winner a year within the “Foundry” incubator from September 2024 , with access to the equipment.

The International Fashion Academy, known as IFA Paris, was founded in 1982 in Paris with the aim of combining the heritage of French fashion with the modern, globalized world that calls for greater social and environmental responsibility. IFA Paris is proud to transmit its French heritage of fashion and luxury, combined with today's technologies, to more than 1,300 students on its campuses in Paris, Shanghai and Istanbul or online with its online courses. With more than 50 nationalities enrolled in its Bachelor, Masters/MBA and short training programs, tomorrow's talents evolve in a multicultural environment, rich in intercultural exchanges that nourish their creativity and curiosity.

 

TEXPERTISE

From TEXPERTISE NETWORK

Our partner Texpertise Network by Messe Frankfurt offers 1000 euros donation to the winner as well as a dedicated communication in its media channels.

With more than 60 international textile trade fairs in 13 countries, Messe Frankfurt is the global market leader for textile trade fairs. The Texpertise Network combines these events, current topics and global network of more than 500,000 industry representatives from all over the world - from Frankfurt, to New York, Atlanta, Shanghai and Paris.

luxidersmag

From LUXIDERS MAGAZINE

Luxiders Magazine offers an article about the winner on https://luxiders.com.

LUXIDERS MAGAZINE stands as an essential read for those with a vested interest in narratives of sustainability.

Crafted in English, German, and Spanish, the publication and online platform serves as a global reservoir for sustainable brands, creative visionaries, and conscientious consumers eager to deepen their comprehension and appreciation of a sustainable ethos and a more environmentally conscious future.

vlge-logo

From VLGE

VLGE is offering a 1-year Premium subscription for the winner. (Value 30K)

VLGE enable creators, agencies, and brands with no-code tools to easily create, share, and monetize gamified 3D immersive experiences, opening up a new realm of engagement and possibilities.

Premier AI-powered platform where creators, agencies, and brands unite to build a vibrant community, delivering real-time, gamified immersive experiences that redefine digital engagement.

circular-textile-logo

From CIRCULAR TEXTILE DAYS

Our partner Circular Textile Days offers a keynote on its following event.

Circular Textile Days is a high-quality business-to-business exhibition and knowledge platform fully focused on circularity in the textile industry. 

Held annually in the Netherlands, the event connects professionals across the full value chain — from raw materials to reuse and recycling.

Start-up finalists

Avantex Fashion Pitch - 4

Jury 2025

Black and Pink Gradient Modern Music Presentation - 4
claudia
Claudia Franz has been Director Brand Management Interior & Contract Textiles and Apparel Fabrics & Fashion at Messe Frankfurt since June 2019, as part of the Texpertise textile‑business network. With oversight of more than 60 international textile trade fairs across Germany, France, USA, China, India, Japan, South Africa, Dubai, Argentina, Ethiopia, Colombia and Uzbekistan, she leads a global platform connecting over 500,000 industry representatives. With Messe Frankfurt being the global market leader in textile trade fairs and covering the entire textile value chain, Claudia has guided the network’s collaboration with the United Nations Office for Partnerships and the UN Fashion and Lifestyle Network since 2019. Claudia brings extensive experience in textiles, leather, fashion and accessories. Prior to her current role, she was Senior Buyer for Saks Fifth Avenue off 5th Europe and held buying and product development roles at TJX Europe and Petit Bateau. Furthermore she established the buying office of Prada in Germany and opened and managed the first Prada store in Frankfurt, Germany, for shoes, bags and accessories.
jung
Yoobin Jung is based in Paris and works as Sustainable Fashion lead at Plug and Play Tech Center, a Silicon Valley headquartered venture capital and corporate innovation platform. She has an academic background of chemistry and fashion design and worked as sustainable textile buyer and development consultant before joining Plug and Play in 2022. She is bringing unique expertise on the sustainable textile and fashion product development for early-stage investments at Plug and Play and the fashion corporate clients' sustainable innovation strategy. She is also an advisor for Biofluff, a US-France startup who produces plant-based fur textiles and angel investor of Silana, an Austrian startup who develops robotics to automate garment sewing processes.
elodie
Elodie Lemaire Nowinski is both a historian of fashion and clothing and a specialist in fashion tech issues linked to innovation and sustainable development. After teaching and directing academic programs at Sciences Po Paris, Columbia University New York and EM Lyon Business School, she is currently leading the project for the future National Tartan Centre in Scotland, combining a museum and innovation center dedicated to the iconic Scottish fabric. She is also a research fellow at the Glasgow School of Art, where her research focuses on the place of textile design in the feminine experience.
jayne
Jayne Simone Estève Curé, international fashion expert, is passionate about educating, training and advising creative industry players in France and abroad. Her aim is to fuse creativity and strategy to support the visionary development of brands and projects. It aims to position fashion as a positive catalyst in a changing world, promoting responsible innovation aligned with global issues. As a teacher and advisor, she shares her experience to encourage excellence and innovation in the sector, where creativity and awareness unite to shape an enlightened future for fashion. Jayne is currently supporting the European expansion of the successful American brand L'AGENCE as European Fashion Director.
hilsum
Carol Hilsum has been standing at the cutting edge of innovation in the fashion industry for over 20 years, holding leading roles at Topshop, Net-A-Porter, and Farfetch. She later spearheaded corporate ventures at Farfetch, laying the foundation for the company's sustainability strategy. This included creating circular services and leading investments in early-stage, sustainability-focused fashion companies such as EON, Thrift+, and Good On You and the aquaition of Luxclusiv. She is now the co-founder of StudioThree, a consultancy for startups and investors in the fashion, beauty, and lifestyle sectors, focusing on innovative, growth and sustainable business practices.

Partners

Press review