Avantex Fashion Pitch



Avantex Fashion Pitch rewards the best innovative fashion and textile projects. This event, organized by Avantex Paris, the international innovation trade show for an advanced and sustainable fashion, offers fashion and textile startups international visibility with investors, professionals, medias and, of course, a major prize winner!

More information about Avantex Paris


The competition concerns three categories leaders of innovative fashion and textile projects :

Innovations in the fashion sector selected on the basis of three criteria

  • the ingenuity of the project
  • the socio-environmental impact in the sector
  • the economic potential

Innovative textiles and flexible materials selected on the basis of three criteria

  • stylistic interest
  • ecological performance
  • the level of innovation and expertise invested in the product

All innovative fashion products (clothing or accessories) chosen with regard to the four following criteria

  • stylistic interest;
  • ecological performance
  • the new inventiveness and expertise invested in the product
  • the degree of innovation that the product presents

The Avantex Fashion Pitch' Grand Prize



  • A  startup booth (6sqm) worth 2800€ at the Avantex show following the competition
  • An endowment of €1000 (euros) from Messe Franckfurt France
  • A mention in the Newsletter post fairs (about 60k subscribers)
  • Depending on the wining project, a highlighting of the project on the Trend Forum
  • A financial allocation proportional to the investment of the sponsors


IFA Paris offers the winner a year within the “Foundry” incubator from September 2024 , with access to the equipment.

The International Fashion Academy, known as IFA Paris, was founded in 1982 in Paris with the aim of combining the heritage of French fashion with the modern, globalized world that calls for greater social and environmental responsibility. IFA Paris is proud to transmit its French heritage of fashion and luxury, combined with today's technologies, to more than 1,300 students on its campuses in Paris, Shanghai and Istanbul or online with its online courses. With more than 50 nationalities enrolled in its Bachelor, Masters/MBA and short training programs, tomorrow's talents evolve in a multicultural environment, rich in intercultural exchanges that nourish their creativity and curiosity.




Our partner Texpertise Network by Messe Frankfurt offers 1000 euros donation to the winner as well as a dedicated communication in its media channels.

With more than 50 international textile trade fairs in 12 countries, Messe Frankfurt is the global market leader for textile trade fairs. The Texpertise Network combines these events, current topics and global network of more than 500,000 industry representatives from all over the world - from Frankfurt, to New York, Atlanta, Shanghai and Paris.

In cooperation with the United Nations Conscious Fashion and Lifestyle Network, the Texpertise Network informs and mobilises the textile sector to implement solutions for social, economic and environmental change and creates awareness for the Sustainable Development Goals at its textile trade fairs worldwide.

Deadline for applications: 7th June 2024
Final: 1st July 2024

Start-up finalists


Jury 2023

Executive Program Manager of HEC Challenge +. This program has been supporting innovative technology start-ups for more than 30 years in structuring their business development opportunity. The project leaders, engineers, doctors, researchers, come from major French research laboratories. It participates in the selection of innovative projects and the monitoring of projects with the organization of a Business Plan competition involving investors, scientists and experts. Founder of a lingerie brand for women affected by breast cancer from 2014 to 2019.
Based in the USA in San Francisco for 12 years, Christian Martin has a dual experience (Manager and Entrepreneur) in the IT Industry (IBM, Oracle, ABB, Abridge) and in Research & Innovation (Institut Mines Telecom / Paris and Mountain View ) for Multimedia (Computer Vision, AI, Augmented Reality, Virtual Reality, Immersive Multi-sensory Experience) in Creative Industries. On these themes he has directed several productions (San Francisco, Los Angeles) with Imax VR, Ubisoft, Givaudan, Scentys, Facebook. Active member/Founder of the Fashion Tech Lab (Westfield, Macys) in San Francisco, Co-Founder of the Bay Area Artscope Group, he collaborates (Strategy, Development-Technology/Marketing) with Major Groups (Fashion-Beauty, Retail, Packaging, Software), start-ups and competitiveness clusters (Techtera, Cap Digital) for Disrupt4 style. Graduated (MBA) from KEDGE Business School (Bordeaux/Marseille) and RCA (Royal College of Arts/London) Master in Interactive Multimedia.
Frédérique supports SMEs and entrepreneurs in their responsible innovation strategy and development. As a partner of the Textile and Clothing Business Labs network ( and head of its service company, Cedecs-TCBL, she manages and contributes projects to help the textile and clothing sector transition to face its innovation challenges such as (how to develop an opportunity structure to support women innovators) or (how to support the take-up of a new waste-based, local and circular textile sector). Frédérique also leads training workshops in her areas of expertise, mainly in engineering schools.