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Texworld Denim Final Report February 2018

Mar 22, 2018

Texworlddenim 11-14/2/2018 Paris Le Bourget

The denim sector assembled together, with all its different forms, was a tremendous success.

The Paris trade fairs organised by Messe Frankfurt France welcomed 13,606 visitors, in other words a very steady result compared with February 2017, which demonstrates the appeal and draw of the shows as business platforms. The shows remain extremely international with 81% of visitors coming from abroad.

TOP 5: 1 - France, 2 - United Kingdom, 3 – Turkey, 4 – Spain, 5 - Italy
New visitors came from North America (+7%) and the African continent (+26%), led by the countries who are major suppliers for Europe such as Morocco (+25%) and Tunisia (+15%), which came to Le Bourget to carry out their sourcing. In addition there were the emerging markets such as South Africa and Ethiopia, which was the guest of honour this season.
Nonetheless, we have noted a 6% drop in attendance from Asian countries, obviously due to the Chinese New Year, an all-important family celebration. On the other hand, Turkey has been very active with a 20% increase. As regards Europe, visitor numbers from Eastern European countries have kept growing compared with February 2017, especially from Russia (+38%), Poland (+15%) and Hungary (+8%), and we see favourable results for the Ukraine, Cyprus, Finland and Bulgaria. When it comes to France, numbers remained steady.

“This February 2018 show was a new experience for us with our initiative for a Sunday opening, the aim of which was to reach out to a different audience and to take the dates of Chinese New Year into account. This was therefore a trial run for us. The gamble of opening the trade fair on a Sunday yielded an interesting result with attendance by 18% of our total visitors. Monday has again proven to be our busiest day and, as already announced, we will return to our usual timetable in September 2018. So we will begin on a Monday”, explains Michael Scherpe, President of Messe Frankfurt France. He adds: “Where Texworlddenim is concerned, I am very satisfied with this second show that was planned and organised as part of a comprehensive trade show strategy: the visitors came and the overall atmosphere was business-like.”



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