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Final Report September 2018

Oct 8, 2018

15,075 visitors thronged the aisles at the “Fairyland for Fashion”, which grouped Messe Frankfurt France’s trade shows dedicated to the fashion industry at one venue. With over 80% of visitors coming from outside France, these shows remain THE allimportant event for the global fashion industries.

“I have a feeling that Texworld Denim has just been taken to whole new level. Although outside the segment’s traditional seasons, our show was very successful where visitor numbers and business were concerned. It appears that some prime contractors are in constant need of denim products or that they want to complete their collections with denim. We therefore have plenty of potential to exploit in this area, as demonstrated at our Fairyland for Fashion shows, which I am obviously glad about“

There are no longer regional blocks for each continent that predominate as there used to be. We observed a variation in visitor numbers according to country, to different degrees, however overall not very noteworthy except in the case of France, whose numbers continue to grow with a plus of 11%. Further good results were posted for Italy +5%, Russia +7%, Switzerland +16%, India +17%, South Korea +15%, the Lebanon +14%, Canada +7%, Argentina +8%, Colombia +5%, Tunisia +11%, Mauritius +8%. 

TOP 5: 1 - France, 2 - United Kingdom, 3 – Spain, 4 – Italy, 5 - Turkey Spain and Italy each move up one place, relegating Turkey to the bottom of the table. 

Texworld Denim Paris lively as ever 

With 1058 exhibitors at Texworld Denim and Texworld Paris, the show dedicated to denim benefited from a steady stream of enthusiastic and attentive visitors. A successful outcome that is in line with the enduring demand for denim that is not tied to any particular season.

Against a backdrop in faded blue, Texworld Denim brought together weavers and denim manufacturers, from major countries such as China, Bangladesh, Pakistan, Turkey and India, but also from Canada. Never out of fashion, denim was manifest in all its forms, with some suppliers making appreciable efforts in terms of materials, greener manufacturing processes, and all while observing sustainable social standards. The Pakistani exhibitor Master Textile Mills, for instance, prided itself on the environmental friendliness of its entire production chain, from the yarn to the trousers and jackets.  

Texworld Denim remains firmly connected to its subject and the collections of fabrics or finished products on display were taken up by buyers, either as is, for replenishments or capsule collections, or as an excellent addition for the fashion collections that are in preparation. It is a characteristic running slightly against current practice but in the end one that pays off. Some major American denim labels were also spotted at the stands. Exhibitors fully understood this and the great majority of participants at this 3rd session had attended the show on previous occasions. The major Chinese operator Foison Apparel describes their attendance in September as "the best", as did the weavers Zhejiang Sansen Textile and their commercial director, Xiaodan Wu, who also added that the show was "excellent with serious, specialist visitors." Located at the intersection between Texworld and Apparel Sourcing, Texworld Denim Paris attracted a professional audience and thus benefited from visits by fabric buyers intrigued by this offer of complementary products. The trends forum and the corresponding catwalk show completed this sense of general satisfaction by presenting the very best in skills and manufacturing capabilities from exhibitors. Texworld Denim Paris is in the process of introducing a different way of looking at denim, a product that can be relied on anywhere, always and for many years. 

Next Texworld Denim Paris 11 - 14 February 2019, Paris Le Bourget 

All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at the new platform: www.texpertisenetwork.messefrankfurt.com

Background information on Messe Frankfurt Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

For further details, visit: www.messefrankfurt.com |  www.congressfrankfurt.de |  www.festhalle.de  

Press officers: RE ACTIVE – Frédéric Pellerin –  fpellerin@re-active.fr & Dimitry Helman – dimitry@re-active.fr  –  +33 1 40 22 63 19 
Messe Frankfurt France – Cassandra Galli – cassandra.galli@france.messefrankfurt.com - +33 1 55 26 61 39

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